DigiDarts

Friday 4 August 2017

Importance of Using Social Media Marketing Services for any Business

Have you created a social media marketing strategy for your organisation or brand yet? If you haven’t, then hurry up. It’s surely worth the moollah and effort spent. Let’s see some reasons why all businesses, big or small, should work on having their presence on social media.

Did you know that 72% of youngsters between ages 25 - 34 who want to seek any opinions for their business turn towards social media? That’s a huge chunk, isn’t it? Entrepreneurs also use social media when they need recommendations to buy some goods and services. It is true that one cannot ignore the importance of how social media impacts businesses and sales of organisations.

You would agree that when you see a friend liking or commenting on a particular product or service, you do want to have a look at it. Social media platforms such as Facebook, Instagram, Twitter, Snapchat, etc help to share feedback, hold conversations about various things. What’s more? It’s a very reasonable marketing solution. You can reach out to your potential customers without spending a fortune. Compare it with giving an advertisement in print media or television etc. Even the reach percentage is much more as people are relying more on social media platforms to form an opinion than other sources.

The social media marketing companies have considerably gone up recently as organizations and brands have increased their use of social media marketing services. If you are looking for a channel that will help you to reach your targeted population, social media is surely the best bet. Be it known platforms such as Facebook, Linkedin, YouTube or Twitter, or the newer options like Snapchat, Reddit, and Quora, these social media forums can surely help market your brand.

Talking about other plus points, social media also helps in building brand awareness. If you are looking at establishing an identity for your organisation, especially to a completely new audience, it’s advisable to build your company’s presence on various social networks. That’s the best way to increase your reach. Once you have developed that reach, you can enhance your customer interaction. You can respond to any queries or grievances that your clients might have within minutes, hence improving your turn-around-time. Other advantages include benefits like networking, which professional forums like LinkedIn provide. One can also learn a lot and enhance their personal connections with people of similar interests, experience or background.

Once your branding is done, you need to look at customer engagement. Social media optimization services help you increase interaction with customers and also engage with clients and other influencers. It doesn’t only mean liking or sharing, but involves a two-way conversation like queries, replies etc. And if you don’t believe us, here is some statistics around it:

• Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa)
• 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
• Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)
• 90 percent of consumers expect consistent interactions across social channel. (Source: Meltwater)
• There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes)

• 55 percent of customer service interactions now begin online. (Source: Meltwater)
• 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium)

Search engine optimization (SEO)

An SEO services company involves using search engine optimization to enhance the number or percentage of visitors to a particular website. How do they do that? They attract traffic from the organic, free, natural or editorial search results on various search engines like Google, Yahoo, Bing etc. SEO services companies are your solution if you want a definite increase in your website’s traffic.
DigiDarts is one of the leading SEO services companies in Gurgaon. SEO experts help you to make your website’s links more visible in the free or organic Searches. We take care of your content and onsite optimization, attract new customers for you, and also increase traffic of your company’s website.

So what are you thinking about? Quickly contact us if you are looking for a reasonable yet efficient SEO services company!

DigiDarts 0

Monday 17 April 2017

internet marketing in Delhi 01:00

Reasons to hire a digital marketing company and how

A digital marketing company is a professional organization that provides marketing strategies for your business products and services. The only difference that exists between their operations and any other marketing strategy is that the digital marketing companies plans and designs marketing strategies that are to be implemented and used across the digital media, such as the internet enable sites, the social network sites and other forms of the virtual platform. They are socialized professionals who cater to a very different genre and should to be mixed with any other marketing team.

To elaborate the following are the precise reasons why a company should hire professional digital marketing company for their products and services

Specialized genre:

The aspect of digital marketing happens to be very different from other sorts of marketing. This is a plan of a strategy that happens to be tailor made for the specified purpose. This is a job or an assignment that happens to be very different. The process of marketing yet again happens to be very different. The style of execution is again very different from traditional marketing. This is a current and a very recent form of marketing in which the social media sites, the internet networks and the world of the of the web happens to be elemental. The team or the marketing designers uses specific strategy and plans so that they can make their products and services all the more visible. Just as traditional marketing has its own gimmicks so does digital marketing. This is a sort of marketing that has emerged as the result of the increasing number of web users in the current times.

Specific Customer Sentiment tapping:

The digital marketing teams have to deal with customers of every age and both the genders. However we see that the customers whom they are trying to tap happen to be a little different from the general masses or the general customers. These are the people who are the educated, professional and smart types. Their requirements, needs and idea of luxury and fancy happen to be different. Hence it can be said that a different set of sentiments happens to be working in the background that must be affectively tapped so that the customers can be converted in the most effective manner. In this context we see that the marketing teams of the digital marketing agencies are highly proficient in the task.

Process Oriented:

Just as traditional marketing has its own requirements and has its process, similarly the task of digital marketing is also done through a steps or a series of stages of marketing. The plans have its different phases. In this context we see that this is a well define process that must be carried out through its various stages. Each of the stage has its own requirements that must be met. At the same time we see that digital marketing companies are the best choice to carry out the task in the most desired and the most disciplined manner.

Technology Use and Knowledge:

Digital marketing is a genre that involves a good deal of technology. This is a different ball game all together. A lot of technical knowledge of programming and computer coding is required. This is a task that must be handled by the professionals. They are the people who can carry out the project in the most effective and streamlined manner. The cost factor would again be much more logical. This is a task which cannot be done by any ordinary marketing department as the task requires knowledge of a certain and precise type.

There are a large number of digital marketing companies in Gurgaon, who are effectively carrying out assignments of internet marketing in Delhi. These digital marketing agencies in Gurgaon are the professional companies who can be contacted for assigned task. The best way to get details of such digital marketing agencies in Delhi will be through the yellow pages, who can forward you a list of names of the most authentic vendors along with their proper contact details. This is the best way that one can ensure maximum visibility to their products and services in the market.

DigiDarts 0

Wednesday 29 March 2017

web development company in Gurgaon 04:56

Important Tips To Help You, Find The Best Web Development Agency For Your Website

One of the first requirements for starting a new business is to set up and launch a good website on the internet. Approaching the customers without a running website can be suicidal for the companies these days, as customers tend to look down upon and highly doubt the services and products of those companies that do not have an online presence. Therefore, all companies are in race to hire the services of the best web development company in Delhi for the designing and development of their website.

Unfortunately, in their hurry to get their website ready, these companies do not spend much time or energy in ensuring that the web development company hired by the for the job is actually good at their job or not. Hiring an unprofessional company would mean unnecessary delays and loss of important business days. At the same time, if the web development company does have the necessary skills and experience in developing a website, then the end product delivered by them might actually be unusable for you. Hence, it becomes important that before hiring any web development company in Gurgaon, you make sure that they are the best option available for you.

Below are a few important points that one should bear in mind while choosing between the various web development companies present in the market:

Market Survey

The demand for the services of web development companies is very high, thus, the number of companies offering these services is also increasing constantly. There are new companies cropping up in the market every day and offering these web development services at highly competitive rates. With so many choices and options available in the market, choosing between them can become tough, and therefore, companies need to engage in an extensive market survey of all the available options. The past work records, services offered, prices, etc., everything should be compared and then based on the individual needs of the company, a web development agency which matches their needs should be hired. Besides comparing the companies on the basis of the time and cost efficiencies offered by them, one should never forget to compare them on the basis of the quality of services offered by them.

Customer Service Support

This is one of the most important factors that should be considered while choosing a web development company. A website needs to be running 24 hours a day and 365 days a year. Therefore, it is important for the companies to ensure that their website does not encounter any problems in its operations at any time of the day or night. However, the internet and the websites running on the same are all dependent on machines and therefore, there are bound to be times when there would be some problem with the running of these websites. While these problems cannot be avoided, it is important that as soon as these problems occur, immediately the necessary corrective actions for the same should be taken. This is possible only if the web designing company hired by you for developing your website offers customer support round the clock. Without the support of this web development company, it would be very difficult for you to take care of the problem with your website, and every minute that your website is down, you would be losing important business and image in the eyes of the customers. Hence, when choosing between the various web development companies, look for only those companies that have an active and efficient customer service support available 24*7.

Sharing Website Codes

There are many web development companies which do not share the codes of the websites developed by them with the respective client companies. This leaves the companies at the complete mercy of the web development company. If these companies want to make even a small change in their website, they would have to approach the web development company, and pay them a high fee for making those changes. Therefore, when searching for a web development company for your website, try to find a company which would be willing to share the codes of your website with you as soon as the same are completed, thus, giving you the freedom to make changes in your website as per your personal needs and requirements.

DigiDarts 0

Thursday 23 February 2017

web development company in Gurgaon 02:51

Points To Consider When Searching For The Best Web Development Company In Delhi

Having a personal website has become almost compulsory in today’s world. These websites help the companies in sharing information about the company and its products with its customers, they help in facilitating the sale process and most importantly, it is through the websites that the companies are able to build closer and stronger relationships with their customers. Therefore, whether you already have an established business or you are starting a new venture, you need to make sure that you get a good website developed for your company, if you do not already have one. The image of a company, which does not have an online presence, tends to be very poor in the eyes of the customers these days, therefore, from your brand image point of view as well, having a good website is necessary.

Just like a good website can help in building the image of your company, similarly, if the quality of your website is poor, customers take that to be a reflection on the quality of the goods and services offered by your company. Therefore, in a hurry to hire any web development company, do not make the mistake of hiring the wrong people for the job. It is important that you take your time, carefully analyze all the available options, and choose the best web development company in Delhi, like Digidarts, to develop an effective website for your company.

Below are a few simple tips which can help in finding and hiring the right web development company for your website:

Personal Needs Fulfilled

The first and the most important thing that you need to take into account while finding the right web development company in Gurgaon is that it should offer to develop your website based on your individual needs and requirements. There are many web development companies present who have asset pattern and design for the websites developed by them, and although they offer these website designs at very low cost, but you would not be able to get the same customized as per your needs. For a website to be effective, it is important that the web development company takes into account the nature of the products and services offered, and the nature of the target audience as well. Based on this, the designing of the website should be done, so that it is able to positively impact maximum number of people.

Experience Helps

An internet marketing company in Delhi, which has been providing its services in this field for a long time, would not have the necessary skills required for the job, but through their experience, they would also know the pulse of the market and what impresses the customers. When they use this experience in developing your website, you can be sure that the outcome would be extremely beneficial for the image of your company. Therefore, experienced companies should be preferred over the new ones.

Services Available At Times

A website never shuts down. In fact, one of the biggest advantages of using a website for shopping purposes is that it gives the customers the freedom to shop at any time of the day. Hence, you need to make sure that your website is up and running 24 hours a day, 7 days a week, and 365 days a year. However, at the end of the day, these websites are controlled by man and machines together and therefore, there are going to be times when some problem occurs in the running of the same. At such times, it is important that you are able to immediately contact your digital marketing agency in Gurgaon and they immediately look into the matter and solve the problem, so that your website can be up and running in no time. All the best web development companies, like Digidarts, have their customer care centers which are open 24*7 and where the customers can easily lodge their complaints and get the same resolved as quickly as possible.

By performing a market survey, or reading such surveys on the internet, you would be able to easily identify which are the best web development companies in your city or region. As mentioned above, services of only the best company should be hired for developing your website.

DigiDarts 0

Thursday 26 January 2017

social media optimization services 22:40

The Real Power of Social Media

Source: Mansal Denton

Ok, maybe the world hasn’t come to this point as shown in the picture above. But let’s admit it. The social media era has transformed our lives in a way we could have never even dreamed of. Do you remember the good old childhood days when we all had ‘pen pals’ from different parts of the world? It would take weeks for just one letter to reach the pen pal. And another few weeks to receive their response! Could we ever imagine that few years later, it would take a second not only to deliver a message on Whatsapp but also see the person virtually in real-time from any part of the world? In the 90’s, we would have probably called this ‘Magic’ but in this era we call it ‘Social Media’.

Social Media has been a 360 degree game changer. It is embedded in our lives now. It was earlier considered more of a networking platform but now it has become so much more than that. Today, we can use Twitter to follow global trends, Skype to chat and see loved ones from any part of the world, Whatsapp for instant chatting and group chats, Instagram to follow and share amazing photographs and videos, LinkedIn to connect with people professionally, Newsbytes to read news online within few seconds and also interact with other news readers, Fitbit to monitor our number of steps walked and calories burned in a day and also compete with friends. The list can go on! Facebook, now a multipurpose social network website has become a multi-billion dollar company with the initial intention of only building a networking website to connect Harvard students.

Apart from the above, there has been a boom in businesses across all industries thanks to social media. Social media marketing companies such as Digidarts help facilitate optimum visibility and profitability of companies in the online world by offering affordable and effective social media optimization services. Social media has created a lot of job opportunities such as social media manager, content writer, digital advertising manager- and people like me are eternally grateful and thankful!

One of the incredible things I absolutely love about Social Media is that it can be used as an opportunity to raise awareness with the intention of making the world a better place.

When the unfortunate earthquake took place in Nepal in 2015, two of my friends, along with their friends created a Facebook Page called ‘Helping Hands # Nepal Earthquake’ in aid of the Nepal Earthquake Relief Fund to provide help to the earthquake victims in the form of food, water, medication, shelter and rescue. Within a few days, this group had more than 5,000 members from all over the world who were more than willing to help. Many people went out of the way to send clothes, blankets, food, money and whatever they could to the victims. Now the group has more than 9,000 people and they collectively continue to help Nepal become a better place. This is the beauty of social media.

A celebrity can make or break his/her image with a single Tweet on Twitter. Many celebrities have faced rather unpleasant and negative attention and consequences because of their unintentional (sometimes totally intentional for publicity) scandalous posts. A celebrity post can also be very influential to their fans. Do you remember how the ‘Oscar Selfie’ became an overnight rage and ever since then group selfies have become the new trend? And of course, it was a major win for Samsung’s visibility and buzz as the Oscar Selfie was clicked with a Samsung phone.