Importance of Using Social Media Marketing Services for any Business

Have you created a social media marketing strategy for your organisation or brand yet? If you haven’t, then hurry up. It’s surely worth the moollah and effort spent. Let’s see some reasons why all businesses, big or small, should work on having their presence on social media.

Did you know that 72% of youngsters between ages 25 - 34 who want to seek any opinions for their business turn towards social media? That’s a huge chunk, isn’t it? Entrepreneurs also use social media when they need recommendations to buy some goods and services. It is true that one cannot ignore the importance of how social media impacts businesses and sales of organisations.

You would agree that when you see a friend liking or commenting on a particular product or service, you do want to have a look at it. Social media platforms such as Facebook, Instagram, Twitter, Snapchat, etc help to share feedback, hold conversations about various things. What’s more? It’s a very reasonable marketing solution. You can reach out to your potential customers without spending a fortune. Compare it with giving an advertisement in print media or television etc. Even the reach percentage is much more as people are relying more on social media platforms to form an opinion than other sources.

The social media marketing companies have considerably gone up recently as organizations and brands have increased their use of social media marketing services. If you are looking for a channel that will help you to reach your targeted population, social media is surely the best bet. Be it known platforms such as Facebook, Linkedin, YouTube or Twitter, or the newer options like Snapchat, Reddit, and Quora, these social media forums can surely help market your brand.

Talking about other plus points, social media also helps in building brand awareness. If you are looking at establishing an identity for your organisation, especially to a completely new audience, it’s advisable to build your company’s presence on various social networks. That’s the best way to increase your reach. Once you have developed that reach, you can enhance your customer interaction. You can respond to any queries or grievances that your clients might have within minutes, hence improving your turn-around-time. Other advantages include benefits like networking, which professional forums like LinkedIn provide. One can also learn a lot and enhance their personal connections with people of similar interests, experience or background.

Once your branding is done, you need to look at customer engagement. Social media optimization services help you increase interaction with customers and also engage with clients and other influencers. It doesn’t only mean liking or sharing, but involves a two-way conversation like queries, replies etc. And if you don’t believe us, here is some statistics around it:

• Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa)
• 71 percent of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
• Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)
• 90 percent of consumers expect consistent interactions across social channel. (Source: Meltwater)
• There are 40 million active small business pages in Facebook and 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes)

• 55 percent of customer service interactions now begin online. (Source: Meltwater)
• 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium)

Search engine optimization (SEO)

An SEO services company involves using search engine optimization to enhance the number or percentage of visitors to a particular website. How do they do that? They attract traffic from the organic, free, natural or editorial search results on various search engines like Google, Yahoo, Bing etc. SEO services companies are your solution if you want a definite increase in your website’s traffic.
DigiDarts is one of the leading SEO services companies in Gurgaon.  SEO experts help you to make your website’s links more visible in the free or organic Searches. We take care of your content and onsite optimization, attract new customers for you, and also increase traffic of your company’s website.

So what are you thinking about? Quickly contact us if you are looking for a reasonable yet efficient SEO services company!